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Ingredients in Aveeno Products

Ingredients in Aveeno Products Ingredients in Aveeno Products Ingredients in Aveeno Products

Since the development of the first oatmeal bath in 1945, Aveeno has developed an extensive product range. The company prides itself on using natural ingredients to take care of your skin care needs. Scientists at Aveeno carefully select ingredients that then go through stringent testing processes to ensure they are safe and will provide maximum benefits to your skin. Commonly used ingredients in Aveeno products include oats, soy, shiitake mushrooms and shea butter. These ingredients are processed using innovative technology to ensure that their natural benefits are not lost.


Oats have a rich therapeutic history dating back to the Romans and ancient Greeks, who used oatmeal baths to sooth skin problems. The natural benefits of oats, which include moisturizing, cleansing and soothing dry skin, have been developed and incorporated into many of Aveeno's product formulations. Oat proteins keep moisture locked in the skin by forming a protective barrier to prevent your skin from drying. Colloidal oatmeal, which is made by finely milling oats, is a great skin cleanser as it removes dirt and oil from your skin surface. According to the company's website, colloidal oatmeal has been clinically proved to help to provide relief to itchy dry skin.


Soy is a great source of protein, fats, carbohydrates and vitamins. The natural properties of soy have been developed by Aveeno in a unique processing technique that retains its natural benefits. Small soy proteins such as soybean trypsin inhibitor even out your skin tone by reducing skin discoloration and blotchiness. The large proteins in soy are responsible for reducing the appearance of wrinkles and fine lines while improving the texture of the skin. The anti-oxidant properties of soy help to protect your skin from environmental damage.

Natural Shiitake Mushrooms

Shiitake mushrooms have been used for more than 1,000 years in Asia, especially in herbal medicine, due to their health-promoting properties. Shitake mushrooms are rich in vitamins, amino acids and anti-oxidants. According to staff at World Healthiest Foods, shiitake mushrooms have a higher concentration of the antioxidant L-ergothinoneine than any other dietary source. Aveeno products incorporate the benefits of shiitake mushrooms in a Natural Shiitake Complex to give the skin a youthful appearance.

Shea Butter

Shea butter is harvested from the nuts of the Shea-Karite tree, which is native to the tropics of Africa. Shea butter has been used for centuries by Africans to help to moisturize their skin and hair and to provide protection from the harsh weather conditions. Shea butter is used in many Aveeno products. It contains vitamins A, E and F, which help to nourish the skin and protect the skin's moisture barrier. Its emollient properties help to soothe and revitalize the skin, including very dry skin or eczema without clogging the pores. A high percentage of unsaponifiables fats are found in shea butter. These fats help to protect the natural oils found in the skin and protect the skin from dryness and irritation by soothing, hydrating and protecting the skin.

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